It’s Okay Ad Design




PROJECT DETAILS

Ad Design l 3 Weeks


Deliverables

  • Posters
  • Motion posters
  • Social media
  • AR event 
  • Landing page 



Design challenge

Create an campaign based on
Spring bud color.



Role

Designer



Solution

Build an PSA campaign using the color spring bud by assigning the value of self renewal. By using various visual components and mixed media the focus is to inspire those dealing with anxiety and depression to overcome emotional challenges, by remaining informed of local support programs.
Defeat Depression will hold Interactive events and information sessions (interactive augmented  reality art installations) for the public on local college campuses and public parks.


Design Toolkit




Posters











Motion Posters







Instagram




AR Event

An interactive event where the It’s Okay app augments the space using a participants smartphone. The AR app provides insight and information along with 3D visuals to abstract and convey the subject of depression.



Landing page


Colors




Typography



Takeaways

While working on this project I had great experience with practicing my creativity with Advertisments. This helped me mold a different mindset outside of conventional design.