It’s Okay Ad Design
PROJECT DETAILS
Ad Design l 3 WeeksDeliverables
- Posters
- Motion posters
- Social media
- AR event
- Landing page
Design challenge
Create an campaign based on
Spring bud color.
Spring bud color.
Role
Designer
Solution
Build an PSA campaign using the color spring bud by assigning the value of self renewal. By using various visual components and mixed media the focus is to inspire those dealing with anxiety and depression to overcome emotional challenges, by remaining informed of local support programs.
Defeat Depression will hold Interactive events and information sessions (interactive augmented reality art installations) for the public on local college campuses and public parks.
Defeat Depression will hold Interactive events and information sessions (interactive augmented reality art installations) for the public on local college campuses and public parks.
Design Toolkit
Posters
Motion Posters
AR Event
An interactive event where the It’s Okay app augments the space using a participants smartphone. The AR app provides insight and information along with 3D visuals to abstract and convey the subject of depression.Landing page
Colors
Typography
Takeaways
While working on this project I had great experience with practicing my creativity with Advertisments. This helped me mold a different mindset outside of conventional design.