Stay Home Ad Campaign




PROJECT DETAILS

Ad Design l 3 Weeks


Deliverables

  • Mocks



Project Goals

Create a Stay at home guerrilla marketing campaign in response to the COVID-19 Crisis Utilizing humor to instill the seriousness of Spring 2020’s social distancing in NYC.
 


Role

Designer



About

Guerrilla tactics
  • Using NYC public spaces to inform those that are out and about, to STAY HOME.

  • For people remaining indoors STAY HOME is utilized on high priority items.

    • Toilet paper.
    • Disinfecting spray.
    • Tissue paper
    • Wet wipes.



Design Toolkit




Mocks






















Colors




Typography



Takeaways

This project helped me think about what was necessary during a time of crisis to inform and advise people to social distance.