Vibe Ad Campaign




PROJECT DETAILS

Ad Design l 3 Weeks


Deliverables

  • Social Media Design Toolkit
  • Posters
  • AR event 



Project Goals

Develop a strategic advertising campaign proposal for Vibe headphones. The goal was to embody the freedom that open source wireless digital products can bring to an active person’s lifestyle through ultra-heavy, surging basslines.


Role

Designer



About

BASSNECTER
A genre-defying combination of drumstep, alternative rock, and pop, Bassnectar's described the track as an "anthem for living life at a dizzying pace, but refusing to slow down.
The vision of “Timestretch” is to be like a hummingbird, speed up your rate of perception so time appears to move by much slower... stretch it out and make the most of each moment.

VIBE HEADPHONES
  • Open source 3D printed headphones
  • Simple-to-redesign cover
  • Simple, robust design 


Design Toolkit




Social Media Design 


TOOLKIT
Custom templates with guides for a variety of social media sizes and uses was delivered as a toolkit to Social Set. Included in the toolkit files where layout guidelines and a variety of design elements to make a wide range of social media content


CALL TO ACTION TEMPLATES
Graphic and image based marketing messages allowed for a wide range of looks to match specific events and promotions to handle a variety of content of messaging.




Posters






AR Event


Tommorowland 2020 Vibe Installation
The AR Display is  activated by participants phones through the Tomorrowland app.




Colors



Typography




Takeaways

This project enabled me to explore collaboration of two seperate entites coming together.